Stiff. Old. Expensive. Elitist. Boring. Cryptic. The Opera
has an image problem.
We started with a simple directive – GO TO THE OPERA. We brought it to life by marrying the story to the spectator, using an accessibly witty voice for the descriptions of each show. The approach inspired a new audience without alienating the existing one.
Photography: Black Out Ronin
Creative Direction: Scott Cromer
Art Direction/Design: Black Out Ronin, Seth Conley